Role Overview

DIAG is looking for a hands-on Senior Social Media Specialist to manage and grow our presence across Facebook, TikTok, Instagram, YouTube, Threads, and other relevant platforms.

The role will focus on social content, creative testing, KOLs, HCPs, communities, and performance improvement.

Key Responsibilities

Social Strategy & Planning

• Develop monthly social media plans aligned with brand and business priorities.
• Define content pillars and platform-specific approaches.
• Identify trends, audience insights, and new growth opportunities.

Content Development

• Manage content from ideation and briefing to production, publishing, and reporting.
• Create short videos, educational posts, campaigns, doctor content, and community content.
• Ensure content is engaging, easy to understand, and medically accurate.

KOLs, HCPs & Communities

• Work with KOLs, KOCs, doctors, HCPs, and relevant communities.
• Develop briefs, content directions, and campaign plans.
• Build initiatives to grow engagement, credibility, and brand consideration.

Creative Testing & Performance

• Test different hooks, formats, topics, messages, visuals, and CTAs.
• Work with Performance Marketing to scale high-performing content.
• Track reach, engagement, views, traffic, leads, bookings, and revenue contribution.

Cross-functional Collaboration

• Work closely with Brand, Performance, Medical, Design, CRM, CX, and Production teams.
• Support product launches, promotions, partnerships, and brand campaigns.
• Manage timelines and ensure high-quality, on-time delivery.

Requirements

• 3–5 years of experience in social media, content, or digital marketing.
• Strong understanding of Facebook, TikTok, Instagram, YouTube, and Threads.
• Strong content planning, copywriting, storytelling, and creative briefing skills.
• Experience working with KOLs and communities.
• Experience with short-form video and social campaign execution.
• Strong analytical, project-management, and communication skills.
• Hands-on, proactive, and comfortable in a fast-paced environment.
• Healthcare, wellness, pharmaceutical, consumer, or technology experience is a plus.
• Experience using AI tools for content and workflow optimisation is an advantage.

Key KPIs

• Reach, engagement, and follower growth.
• Video views, watch time, and completion rate.
• Traffic, leads, bookings, and revenue from social channels.
• KOL, HCP, and community campaign performance.
• Creative testing and content performance